It seems the Winklevoss twins, founders of the Gemini cryptocurrency exchange know something the rest of us don’t, if their recently major advertising push in New York City is anything to go by.
“Our ad campaign hit the NYC streets and sparked a thoughtful dialogue about the future of money,” Gemini said in a recent announcement. “We believe the crypto revolution has the potential to solve meaningful, real-world problems that no other technology can, but only a thoughtful, rule-based approach will get us there.”
Though Gemini recently announced that it passed a security compliance review conducted by ‘Big Four’ auditing firm Deloitte. Perhaps this explains the recent drive.
According to data from Blue Line Media, single advertisements in NYC can run as high as $7,000 per ad per 4-week period for bus exteriors and $30,000 per location per 4-week period for billboards. For us mere mortals, this is astronomical, but little more than change for the Crypto Billionaires.
Here are several of the ads posted by Gemini on Twitter: